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Hydro-Satin

Lips worth remembering.

Six Hydro-Satin shades and seven Lip Liners, brought together in one beauty edit.Shop now

Wear a shade

Choose one and the house wears it with you.

Lip Liner

Seven shades. Find yours.
Iyrallicious Touch Me light-red lip liner and cap with its shade gesture on white.02View product Iyrallicious Touch Me light-red lip liner and cap with its shade gesture on white.

Lip Liner

Touch Me

Light red£10.99
Iyrallicious Own It dark-brown lip liner and cap with its shade gesture on white.05View product Iyrallicious Own It dark-brown lip liner and cap with its shade gesture on white.

Lip Liner

Own It

Dark brown£10.99
Iyrallicious Reign burgundy-red lip liner and cap with its shade gesture on white.07View product Iyrallicious Reign burgundy-red lip liner and cap with its shade gesture on white.

Lip Liner

Reign

Burgundy red£10.99

Products. Faces. Finish.

Red Iyrallicious Hydro-Satin gloss held close to the camera with its model softly behind it.
Hydro-Satin · product in focus
Model with deep skin holding an Iyrallicious lip liner at the lower lip.
Lip Liner · application
Two Iyrallicious beauty models in finished makeup looks.
The Beauty Cast
Model wearing the pink Iyrallicious Shape bodysuit while applying gloss and holding an IYRA bag.
Beauty × Shape

IYRA Shape

Since 2026

Sculpted in elegance.

Confidence isn’t created. It’s revealed. Explore four current campaign silhouettes while garment specifications and availability are being finalised.

Explore Shape
Front view of a model wearing the black IYRA Shape long-sleeve bodysuit.
01Long-sleeve bodysuitBlack
Iyrallicious editorial image introducing the Drape category.

Drape

The final layer.

AI-assisted editorial preview

Hydro-Satin

Rule Breaker, opened.

Scroll to reveal the colour.

Hydro-Satin · Rule Breaker

Rule Breaker, opened.

Deep wine colour, shown closed, open, and in the current campaign.
Closed Rule Breaker Hydro-Satin lip gloss.
01 · Closed
Open Rule Breaker Hydro-Satin lip gloss and applicator.
02 · Open
Campaign model wearing and presenting Rule Breaker Hydro-Satin lip gloss.
03 · Worn
Iyrallicious campaign cast presenting several Hydro-Satin shades.
04 · The cast
Shop Rule Breaker

Rule Breaker is shown closed, opening, on a campaign model and with the Hydro-Satin cast. The animation reverses when scrolling upward.

About IYRA Shape

Confidence starts beneath it all.

Four campaign silhouettes introduce the current Shape direction. Garment specifications, sizing, materials and availability will be published only after final approval.Explore Shape
Edit
Four silhouettes
Views
Campaign photography
Status
Editorial preview
Details
To be confirmed
Iyrallicious campaign model in a black Shape bodysuit carrying IYRA bags.
The IYRA Shape edit

About IYRALLICIOUS

Since 2026

The luxury of feeling like yourself.

At IYRALLICIOUS, we believe confidence is felt before it is seen.

From lip essentials to the emerging IYRA Shape direction, each edit is presented with clarity, confidence, and self-expression at its centre.

We create considered rituals for your face, your form, and the way you move through the world.

This is more than beauty.
It’s confidence.
It’s elegance.
It’s IYRALLICIOUS.

Our mission

Make confidence a daily essential.

To create considered beauty essentials that help every woman feel confident, beautiful, and unapologetically herself, with elegance and self-expression guiding every edit.

Our vision

Become a beauty name women remember.

To become a globally recognised luxury beauty brand celebrated for creating iconic lip products that inspire confidence in women everywhere.

Why you’ll love us

  • Six Hydro-Satin shades
  • Seven Lip Liner shades
  • Products designed to pair
  • Exact product and shade imagery
  • An editorial, luxury-minded presentation

Our products

Made to layer

The essential lip wardrobe.

Hydro-Satin lip glosses

Six gloss shades form the current Hydro-Satin edit, with exact tube, applicator and selected campaign views.

Lip liners

Seven shades form the current Lip Liner edit, with exact pencil, shade gesture and selected campaign views.

Media & press

IYRALLICIOUS in the spotlight.

Luxury is meant to be seen. As a growing beauty brand, IYRALLICIOUS is building a community of confident women, beauty lovers, and creators.From social media features to beauty collaborations, this is only the beginning of our story.Media enquiries

Our promise

Luxury you can trust.

Every public product fact will be tied to approved information, with policies and performance details published when they are ready.Because when you wear IYRALLICIOUS, you’re wearing confidence.

Customer care

A clear answer, before you ask.

For anything else, contact support@iyrallicious.com.
01

What does shipping cost?

Our provisional launch delivery rates are:

France — £4.99.

Nearby EU countries (Belgium, Luxembourg, the Netherlands, and Germany) — £6.99.

Rest of our listed European destinations — £8.99.

United Kingdom — £9.99.

United States and Canada — £12.99.

Other international destinations — £14.99–£19.99, confirmed for your destination before payment.

Orders delivered outside the European Union may be subject to import duties, local taxes, and carrier clearance fees. These charges are not included in the delivery price and are payable by the recipient unless checkout expressly says that duties are included.

These rates will be tested and may be refined before payment opens.

02

Do you ship internationally?

Our planned launch markets include selected destinations across Europe, the United Kingdom, North America, Africa, the United Arab Emirates, Australia, and New Zealand.

The exact service, total delivery price, and estimated delivery window will be confirmed for your address before payment.

03

How long does shipping take?

Delivery windows will be published for each launch market after the carrier test shipments are complete and before payment opens.

04

Are your lip glosses sticky?

Full formula, finish and performance details will be published only after the final product information has been approved.

05

Are your lip liners long-lasting?

Full texture, wear and performance details will be published only after the final product information has been approved.

06

Are your products cruelty-free?

Cruelty-free and vegan status will be confirmed with our approved certification before checkout opens. We won't display those claims until they're substantiated.

07

Can I return my order?

The complete returns policy, including eligibility and contact instructions, will be published before checkout opens.

08

My package says delivered but I haven’t received it.

Order-tracking and missing-parcel instructions will be published with the launch shipping information. You can also email support@iyrallicious.com for help.

09

How can I contact customer support?

Email support@iyrallicious.com. Published support hours and response targets will be added before checkout opens.